Taiwan has joined this year’s World Travel Market (WTM), which ran from Nov. 5 through 8 in London, to promote tourism under the theme of “small town.” Led by the Tourism Bureau of the Ministry of Transportation and Communications, the Taiwan pavilion featured Hakka oil paper umbrellas, traditional flower carving windows, and floral tiles to highlight characteristics of townships in Taiwan. To impress expo-goers with Taiwan’s unique and diverse culture, the pavilion also incorporated VR technology with art to showcase Taiwan townships. Moreover, performance groups and craft artists were also invited to present culture and art. Fevervine Dance Theatre (雞屎藤舞蹈劇場), for example, presented a dance performance that integrates elements of Taiwan culture to interpret township lifestyle through body movement. DIY workshops featuring craft workers of the Kaohsiung-based Kuang De Xin (廣德興) oil paper umbrella shop were also held to instruct participants to make traditional Hakka oil paper umbrella paintings. According to the Tourism Bureau, the number of tourists from Europe saw 10.12 % growth at 339,000 people last year, with Germany, U.K., and France making up the top three countries with the greatest number of tourists to Taiwan. To introduce Taiwan to more Europe-based travel providers and seek more partnership opportunities, the Taiwan pavilion also invited local media and travel agencies to exchange with Taiwan professionals. Launched in 1980, WTM London is an annual travel fair that offers a platform for travel providers to expand business network and promote travel industry.