9. Recreating Hakka living asthetics with creativity


In recent years, as more Hakka villages are turned into tourist attractions, more consumers are attracted to visit Hakka villages. In response to greater demand for spatial aesthetics and atmosphere, restaurant operators are beginning to work on creating Hakka aesthetics, bringing added value to Hakka recreation. After Beipu had successfully publicized pestled tea, many operators have created interior decor incorporating living aesthetics, such as using skylights, courtyards, and old-fashioned furniture to create nostalgic spaces and subjects of conversation. Hakka food and fine earthenware provide a stage for reappearance of Hakka living aesthetics and create substantial revenue. Like other Hakka villages, Nan Zhuang has beautiful scenery. In recent years, due to operators’ efforts, Taiwan’s first countryside coffee mountain hibiscus introduced foreign countryside coffee concept and is Taiwan’s number one. The result is fifty coffee operators. In addition, quality hostels have become Hakka villages’ symbol of creativity. Meantime, the small trains in Neiwan have become the engine of Taiwan’s tourist industry. Local women’s wild ginger flower Zongzi has brought unlimited business opportunities. The one-mouth Zongzi in Beipu is an improvement over traditional Zongzi.

In recent years, with the call for cultural creativity industries, the art of tea recreated by Hua Tao Kiln, Sha Hu Li Reservoir in Baoshan, Hsinchu, Tung Flower Ship in Gongguan, Miaoli have created the spring of Hakka living aesthetics due to their advantage in location. When people say overseas is nicer, Taiwan Hakka villages have actually put on a new face, waiting for more foreigners to come and enjoy.